Global Search Pros

Anytime I talk about what I do someone asks me for advice on improving their rankings. At Global Search Pros, we’ve moved away from using rankings as a key metric (though we still track them) and instead emphasize conversions and sales data. That said, traffic is still important and if you have invested time in keyword research, on-site optimization, and link building then you will want to see it payoff.

Below are 3 easy, but often overlooked task that can help your SEO efforts. They are also good practice for any webmaster. Experienced SEOs and webmasters will not see anything amazing here. This post is really about helping small companies and newbies get the most bang for their buck.

1.) Schedule Monthly URL Submissions to the Top Search Engines to Improve your Indexing and Visibility

While Google & Company will eventually get to you if you have any inbound links, waiting for them to make the discovery can be time consuming. Depending on your directory structure and what technology you run, it may take months for them to index your entire site and some key pages may only get spidered at the tail end. Of course, your internal linking structure can help with this but with ten minutes of cut’n'paste work, once a month, you can improve the speed and thoroughness of each crawl.

Start by going to the submission pages for the 3 majors:

• Google Url Submission
• Yahoo Url Submission
• Live Search URL Submission

Submit your top-level domain (e.g. http://www.example.com), and your top 2-3 content pages. After you’ve submitted, make a note of the date and schedule another round of submissions for next month. Thats it.

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best practices robots.txt seo small business seo website submission

Hulu.com, the online video site, co-created by NBC and Fox became publicly accessible today. While I was not a beta tester, I have spent a large amount of time today getting acquainted with their catalog and experience.

The main value of Hulu is that its sanctioned by the big content companies (Fox, NBC Universal, Sony, Warner Bros., MGM, the NBA, Lionsgate, FX, E! Entertainment, Bravo, National Geographic, and USA Networks all have content on the site). Yes, we have been able to download tv and movies for a while, but having an approved source for entire TV episodes and movies means we don’t have to spend hours waiting for a download to finish or worry (as much) about the MPAA raiding our houses.

The movie catalog is still tiny compared to your favorite torrent site, but it will grow.

Likewise, the TV catalog is not exhaustive, but you can catch SNL, Simpsons, Family Guy, 30 Rock, and some episodes from most of the major networks (unfortunately, ABC is not included). Again, we can expect the selection to grow.

After clicking on TV or Movies at the top of the screen, you can navigate to the most popular full lengths or clips, search by genres, or search by studio. Everything is easy on the eye, though the headers for tv shows are unnecessarily huge. You should have no problems finding what you want…if they have it.

Today, I watched the Bones Christmas episode that I had only seen parts of. Yes, guys do watch Bones.

As a video site, Hulu is nothing amazing — yet — but its backing by the big media companies and its ad supported format means its got a shot. We will just have to wait and see how fun it ends up being.

• We edit to convert.
• We are the new math.
• The top is bottomless.